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Audi – reliable partner to the arts
The Salzburg Easter Festival kicks off an eventful cultural calendar for Audi in 2010. The brand with the four rings is an exclusive sponsor for Europe’s most renowned festivals. As a responsible employer, the company supports regional cultural arts at its locations. The extensive program of support includes the areas of classical music, jazz, visual arts, theater and film.
Salzburg and Audi are linked by a highly intensive partnership due to the company’s sponsorship of two of the city’s world-renowned festivals – the Salzburg Easter Festival and the Salzburg Festival. “The Salzburg festivals represent a tremendous sense of tradition as well as a desire to shape the future – which is always combined with a determination to offer top performance. These characteristics are simply a perfect match for Audi,” said Rupert Stadler, Chairman of the Board of Management of AUDI AG.
Audi has been the main sponsor of the Easter Festival since 2008. The partnership is one of a series of sponsorship-related partnerships with distinguished musical festivals in Europe. In addition to the Salzburg Festival, these include more than 20 years of sponsorship of the Schleswig-Holstein Music Festival. The newest festival partnership brings the four rings to the “Grüner Hügel” in Bayreuth this year for the second time.
But Audi’s expertise in festivals extends beyond mere sponsorship. In Ingolstadt, the company itself organizes the Summer Concerts – the year 2010 will be the 21st time it has done so. The idea behind it is simple: as the biggest employer in the region, the carmaker also assumes a special social responsibility. “We don’t want to limit ourselves to just creating secure jobs. We also want to make our contribution to an attractive and diverse social environment at our locations,” said Dr. Werner Widuckel, Member of the Board of Management for Human Resources at AUDI AG. This is why Audi began in 1990 to invite the stars of classical music, famous orchestras and internally renowned soloists to Ingolstadt. From July 9-31 this year, guests will include Anne-Sophie Mutter, Thomas Quasthoff and Michael Schade. Traditionally, the Salzburg Festival gives a guest performance for the finale – an honor they do not bestow to any other festival in the world.
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