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March sales surge on top for auto industry
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SAN FRANCISCO (MarketWatch) — Generous incentive spending, spurred by the once-thrifty Toyota Motor Corp., likely led to a huge spike in March U.S. vehicle sales, with retail demand expected to reach levels not seen in about two years.
Automakers will hand in their monthly tally on Thursday and analysts are looking for Ford Motor Co. /quotes/comstock/13*!f/quotes/nls/f (F 13.28 , -0.29, -2.14%) to pace a broad industry surge.
Chrysler is seen as the only possible exception, as its dearth of new products could lead to the only decline among the major manufacturers.
Toyota /quotes/comstock/13*!tm/quotes/nls/tm (TM 81.25 , +0.27, +0.33%) is expected to ride its record level of promotional spending to a 37% jump from a year ago, according to Edmunds.com. While not quite as bad as analysts had forecast, Toyota’s sales in February still fell 8.7% to 100,027 vehicles. See full story.
Toyota, working to rebound from its recall fiasco, is offering zero-percent financing and some leasing deals on several of its top-selling models through April 5, triggering competing deals from most of its rivals.
TrueCar.com forecast that Toyota’s spending rose to $2,318 per vehicle, up by a third from February, its highest ever, and by 47% from a year ago. Meanwhile, General Motors Co. and Chrysler both likely spent more than $3,300 per vehicle. See full story.
Ford’s sales are pegged to rise 56%, with Nissan Motors /quotes/comstock/11i!nsan.y (NSAN.Y 16.91 , +0.01, +0.06%) and Hyundai /quotes/comstock/11i!hymlf (HYMLF 66.60 , -66.60, -50.00%) not far behind. Ford surpassed rival GM in monthly sales last month for the first time in a dozen years.
GM and Honda Motor Co. /quotes/comstock/13*!hmc/quotes/nls/hmc (HMC 35.47 , +0.08, +0.23%) are expected to post increases of more than 20% each for March.
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